In the beginning of the internet era India, starting an internet café seemed to be the ‘in’ thing to do as it attracted loads of people. People from all walks of life visited internet cafes and they even paid up to Rs. 40 to Rs. 50 per hour. Today internet cafes are charging as less as Rs. 10 per hour but not all internet cafes attract crowd. Why are internet cafes not doing well? One of the major reasons could be that, today there are number of internet service providers in India.